Impact Of Internet Journalism In West Africa Media Essay

Impact Of Internet Journalism In West Africa Media Essay Communication studies, according to Wikipedia(2011),is an  academic field  that deals with the processes of  communication commonly defined as the sharing of  symbols  over distances in space and time. Hence, a communication study encompasses a wide range of topics and contexts ranging from face-to-face conversation  to speeches to mass media outlets such as  television broadcasting. Communication studies, as a discipline, are also often interested in how audiences interpret information and the political, cultural, economic, and social dimensions of speech and language in context. Journalism is one of the branches of communication studies which have to do with proper or in depth investigating and reporting of events and issues to a large (broad) audience. Journalism like other discipline is guided by some ethics; the idea behind journalism is to accurately inform the masses or citizenry on an event or issue that concerns them. According to Wikipedia (2011), in modern society, news media has become the chief purveyor of information and opinion about public affairs; but the role and status of journalism, along with other forms of mass media, are undergoing changes resulting from the Internet, especially Web 2.0. Still on the Wikipedia (2011), the Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents of the World Wide Web (WWW) and the infrastructure to support electronic mail. Most traditional communications media including telephone, music, film, and television are reshaped or redefined by the Internet, giving birth to new services such as Voice over Internet Protocol (VoIP) and IPTV. Newspaper, book and other print publishing are adapting to Web site technology, or are reshaped into blogging and web feeds. Although, internet journalism was practiced by some journalists which made little or no impact on the audience, but the September 11 attack on the US world trade centre brought it to limelight. Thus, this made internet journalism the most effective in the communication industries. According to Allan (2002), Journalism after September 11 examines how the traumatic attacks of that day continue to transform the nature of journalism, particularly in the United States and Britain. In Nigeria, it brings together an internationally respected group of scholars and media commentators to explore journalisms present and future by engaging with such pressing issues as trauma, free speech, censorship, patriotism, impartiality and celebrity. Journalism after September 11  raises vitally important questions regarding what journalism can and should look like today. In providing answers, it addresses topics such as: journalism and public life at a time of crisis; the role of sources in shaping the news; reporting by global news media, such as CNN; current affairs broadcasting; news photography and trauma; the emotional well-being of reporters; as well as a host of pertinent issues around news, democracy and citizenship. In her article, Bunz (2009), said journalists are coming to terms with the internet changing the way they research, organise their workflow and distribute their content. The biggest publications all over Europe have, for example, Twitter channels, led by the UK with nearly 70% and followed by nearly 40% in the Netherlands. 35% use blogs to research stories and 13.5% even have their own independent blog. In Nigeria, Some media organizations have already established a strong presence in the internet. For example, The Guardian Newspapers (www.ngrguardiannews.com), The Thisday Newspaper group (www.thisdayonline.com), The Independent Newspaper group (www.independentng.com), New Age Newspaper (www.newage-online.com) and so on have continued to be veritable sources of news and information to both Nigerians at home and abroad. However, the speed and spread of internet network in Nigeria are still not in comparable to that of the developed countries. The unstable state of the internet in Nigeria is another great challenge facing the masses which makes it difficult for an average Nigerian to log in the above websites in search of news. The Nigeria internet providers like mtn, glo, celtel, starcomm etc continue to maintain or work on their net to make sure they satisfy their customers in terms of making it more efficient and faster. Though these internet providers work hard to maintain their network, it can be said that they are not there yet. With this inefficiency in the internet, the journalists will find it difficult to communicate through. Few people who can afford a laptop or computer will be reluctant to pay their monthly subscription from the internet providers, then an average Nigerian who pay an exorbitant amount in a cyber cafe for an airtime to browse the internet will be disappointed because of the slow or inconsistency of the network. The media were and are still facing a lot of challenges which will definitely take years to overcome. In his book, Agbese (2006), said the commonest forms of communication technologies in the 1990s were fax machine, pagers, personal computer and Telephone. These technologies helped with communication and production. However these technologies were not readily available to everyone in Nigerian media houses. Most times only top staffs and owners had access to or owned form of communication technology. In the early to mid-1990s, computers were not available to all members of the staff. Most media had just one computer which only the typist had access to, to prepare stories for the publication. Lately, according to Nworah (2011), it can be said therefore that the Nigerian media are measuring up with their counterparts in other parts of the world by maintaining strategic presence on the information super highway. But any such attempt at rubbing shoulders with the western media stops just with the internet sites which some Nigerian media organisations have managed to set up as other facilities and resources are still largely unavailable to Nigerian journalists. For example, company sponsored laptop computers with mobile internet access, digital recording devices, open access mobile telephones and salaries that take into consideration global trends, market prices and national inflation rates. Again, for internet journalism to sway or be successful in Nigeria, the concepts of the popularised FAN (free readers association of Nigeria) need to be eradicated. The acronym is used to refer to the practice where people cluster around newspaper vendors stand to read newspapers and maga zines without actually buying any one. This in a sense show or reflect the socio-economic situation which an average Nigerian finds himself or herself into. An average Nigerian cannot afford a laptop and going to the cyber cafe to pay for an air time to listen or read news amidst the huge amount paid for the air time and the inconsistency of the internet is unthinkable. This in a large extent affects internet journalism among the media organization in Nigeria. Nworah (2011), also opined that The matter of indifference among the Nigerian masses is largely compounded by the fact that Nigerian advertisers have not yet started taking advantage of the opportunities presented by the internet, to advertise their products and services in the websites of some of these media organisations, only a few advertisers are doing this at the moment, it was hoped that such advertisements may actually increase to a height so that the free news now readily available on the internet can be subscribed for and also to make up for the shortfall from the hard copy sales. Nevertheless, the advent of internet may permit readers to log on to the websites and then freely read any newspaper or magazine of their choice, but this obviously will have a huge negative impact on revenues as less hard copies will be bought and the great lost will be on the media organization. The fear definitely deters media organization from using internet journalism as the lost from hard copy will negatively affect them. Looking at the way internet journalism has affected communication and the masses of the developing country like Nigeria, can this be said of other countries in West Africa? This research proposal will explore the impact of internet journalism so far in Nigeria and the effects on the media organizations and the masses. RESEARCH AIM: The aim of this research proposal is to evaluate the effects and impacts of internet journalism in West Africa, thus using Nigeria as the country to be studied. RESEARCH QUESTIONS: This research proposal will base its questions on the following: How effective has internet journalism proven among the journalists in Nigeria? What impacts have internet journalism on the masses (audience) of Nigeria? Has the non stability of internet helped the Nigerian journalists in accessing stories efficiently? How often an average Nigerian does has access to the internet? RESEARCH HYPOTHESIS: (a)(i).This research will consider the null that Internet journalism has proven effective among the journalists in Nigeria. (a)(ii).The alternative hypothesis is that the internet journalism has not proven effective among the journalists in Nigeria. (b)(i).This research will consider the null that the internet journalism has impacts on the masses (audience) of Nigeria. (b)(ii).The alternative hypothesis is that the internet journalism has no impacts on the masses (audience) of Nigeria. (c)(i).The research will consider the null that the non stability of the internet has not helped the journalists to access stories efficiently. (c)(ii).The alternative hypothesis is that the non stability of the internet has helped the journalists to access stories efficiently. (d)(i).The research will consider the null that an average Nigerian does not have access to the internet. (d)(ii).The alternative hypothesis is that an average Nigerian does have access to the internet. Deliverables: As it has been described in the objectives of the research project, the main purpose of this study is to evaluate the effects and impacts of internet journalism in Nigeria, West Africa. The final product of this research project will be a report, containing the effects of Internet Journalism in Nigeria, West Africa. Research Methodology: Different 150 internet news readers in Nigeria will be approached to collect the data. There are two kinds of data. Primary data Secondary data Primary data includes the information from the respondents. This also includes responses by the different age groups and geographical locations in the country. Secondary data will tell about the impact of Internet journalism in Nigeria. To collect the data, different newspaper companies will be contacted. Similarly, to assess the changes in internet journalism, their website users views will also be found out. The tools to collect this data will be the surveys. For this, website users and newspaper customers will be interviewed, where as to know the views of customers, different questionnaires will be prepared to ask them different questions. To analyze the collected data, different statistical techniques will be used. Resources: The most important thing to carry out any research project is to know the background, research objectives, and research methodology of the research project. For this literature is searched out. The University Library will be the primary source to review the literature. Books in hard and soft form will be obtained from the library. Similarly, different research journals and articles in the library will be valuable assets to prepare a comprehensive research report. To prepare the questionnaires, surveys done by the newspaper companies to know views of customers, will be used. Similarly new questionnaires, depending on the situation, will also be prepared. Project Plan: The project is divided into three stages. Literature review Interviews of newspaper customers Report writing Literature Review: To carry out any research project, a research must be able to review the literature. This makes researcher aware of work, done by other people in the respective field. The main source of literature is the journals, in which different researchers publish their findings of problems. Interviews of newspaper customers: In order to know the effects and impacts of internet journalism in Nigeria, West Africa, the users of different newspaper websites will be interviewed. They will be asked about the positive and negative points of internet journalism. Similarly, customer views will be taken through the interviews. Considering all these views, suggestion to improve the internet journalism will be advised. Report writing: The final product of the research project will be a written report. The structure of my report will be divided in following categories, Introduction: In the introduction, history of internet journalism will be discussed and how different newspapers implement internet journalism will be discussed. Aims and objectives: In this part of report, purpose of the research project will be stated very clearly; what are the aims of the study and what are the problems, which will be discussed in the report. Research methodology: This is the core part of the report. After stating the problem, different research methodologies will be explained to gather the data. The primary source will be the interviews of the customers and internet news readers. From these interviews, impact of internet journalism in Nigeria, West Africa will be assessed. The questions asked to customers will be provided in the appendix of report. Conclusions: After describing the problems and research methods, suggestion will be advised to eliminate or solve the highlighted problems. Risk: In order to carry out any research project, it is very important to study all the aspects of the project. One of the main aspects regarding any project is the risks involved. There are also some risks involved, regarding the research project under consideration. One risk can be privacy. Newspaper companies employees can be duty-bound and show reluctance to give information about their websites. Impact and Beneficiaries of Research: The main objective of this research activity is to investigate the effects and impacts of internet journalism in Nigeria, West Africa. This research can be very helpful for the information sector

Lexus challenges Mercedes Essay

A. Introduction. Toyota offers luxury and quality setting the trend through its new model, Lexus, giving the same almost privileges to the buyer as the ones that a Mercedes owner enjoys at a half price. B.The problem. Extremely high competition on behalf of Toyota towards a multinational car industry like Mercedes whose name is synonym to luxury and status that offers if somebody owns one. Unknown expectations and responds from the part of the candidate buyers. C.Internal issues. (strengths) Toyota was offering a car that had the same performance with Mercedes at a reasonable price. Toyota made the public believe that he or she is a smart buyer since they could have a luxurious car, which in order to have it, they wouldn’t throw their money just to gain more status. Toyota was planning to market the new model with a multiple warhead attack. Lexus had a luxurious interior, and a sculptured look with fine fit and finish. Also the engine was smooth as well as the ride. Lexus cost 50% less than a Mercedes model with the same engine and standard equipment. Toyota paid much attention to the designing of the showrooms and to the professional salespeople that was planning to hire. Cheaper spare parts than Mercedes. Toyota was offering a 12-minute videotape to the buyers with which outweighed the advantages over Mercedes. Lower taxes. According to the magazine Car and Driver issued on April 1997, the annual token for Toyota Lexus GS 300 is 16.250.000 drachmas, where the annual token for Mercedes SEL 300 is approximately 20 million. C. Internal issues.(weaknesses) Not the same status that Mercedes has set up decades ago. Cheaper spare parts might also be problematic ones. Inexperienced personnel in case something could go wrong with the launched cars. Many Toyota agents might not be able to represent Lexus because of financial reasons since this model would be the flagship of the car industry. On the other hand, most Mercedes agents are able to represent a luxury models like the SEL500. Mercedes produces cars whose engines are above 2000cc. and doesn’t produce any models with an engine less than the above. Lexus is the only Toyota’s model that exceeded the limit of 2000cc. That’s why Mercedes has the kind of status nowadays and is difficult to be taken down.  · Toyota is a Japanese car industry and many Europeans might prefer to buy a European car since Mercedes is a German industry. C. External issues. (threats) Mercedes might maintain or raise its prices and add generous guarantees and services like for example free repairs for six years. Other car industries like Toyota might follow the same strategy of producing luxurious cars and so Mercedes would not be the unique competitor in this category. C. External issues. (opportunities) People who bought Lexus were delighted and the buyers raved to their friends and became the best salespeople for the new Lexus. The Mercedes power system in wealth offered, and other car industries like Jaguar, Rolls-Royce, and BMW was beginning to collapse. D. Alternatives. Toyota could keep on advertising Lexus as much as possible and should try to develop the specific model more, in parts of technology, safety, engine, and look. Also, Toyota could spend more money in order to make its showrooms and service provided the same and even better than those that Mercedes has. E. Recommendations. For many years Mercedes-Benz is producing cars with big engines and endless hulls adjusting its equipment to the world standards of safety and technology. If Toyota is powerful enough to pass through all the stages that Mercedes went in order to become one of the best industries of luxury cars worldwide, then maybe sometime in the future Toyota will be able to compete Mercedes with the only difference that the last would be one step ahead. According to my opinion, in Mercedes reigns one dictum: Only the best is good enough†¦

The Campus Of Bowling Green State University - 1331 Words

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Describe What Your Role, Responsibilities and Boundaries...

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